Motion graphics or “motion design” pushes you to become a first-rate storyteller. These stories would be fast and persuasive. A journey of a kid to explore human anatomy to anything that a brain can imagine.
Motion design makes marketing content perceivable. It draws the attention of your audience. This is why motion design is much better than stationary brand content. It enables you to communicate with your audience through your brand.
Due to such qualities, motion design is becoming a popular demand for social media and the digital population. Motion design is now prevailing from social media ads to animated videos like explainer content and much more.
Motion design and animation are one of the biggest emergences of technology. The former style of live-action content was time-consuming and expensive. This would include rent money, food, hair, and other production factors.
This is another reason why motion graphics and animation are helpful. A much more affordable way to create engaging content. Experts believe that high-performing motion designs do not exceed 3 minutes at all.
The initial phase of introducing motion graphics for your brand’s marketing might be hefty. But once you assemble your team and brand’s identity according to the rules of motion graphics. You can re-execute the characters, concepts, logos, effects, and music design as templates to produce more projects in a fast and organized way.
What is Motion Design?
Motion design is a creative way to animate still images and other formats of content. Motion designers work on typography, graphics, and other illustrations to animate them for storytelling.
To further simplify the definition, motion graphics mean “anything still in motion”. It is a subset of animation which is a collection of other art forms like motion graphics. But the nature of the functionality of this form differs a lot from other categories.
Some common examples of motion design
- Motion graphics for animated content used in Facebook Ads.
- GIFS and loop videos including motion graphics.
- Mobile data visualizations and animated brand logos.
- Websites including motion designs change as some activity occurs.
- Videos containing motion designs and animated content.
- Blog headers involving motion graphics for an enticing impact.
Benefits of Motion Design for marketing
Motion design has the power to channel its abilities in the best way possible to escalate marketing on all counts. Marketers and entrepreneurs can realize the influence of motion design through the following benefits.
- Better Email Marketing: Stats show that the audience opens your brand’s emails more if you introduce a video in the subject statement.
- Good Ranking on SERPs: By including a video on your blogs, it would reduce the bounce rate from your website dramatically.
- High Conversion: Videos increase the conversion rate by 34%-35% through motion design.
- Better Facebook Ads Returns: Statistics from Facebook show that video-based content performs better in correspondence to Facebook ads.
- More Traffic from Twitter: Videos are helpful to increase collateral engagement and content views on the platforms like Twitter.
What is a Motion Design Package?
Motion designers rely on different types of design templates. These templates are for saving time and effort when it comes to mega projects. These are motion graphics packages.
For example, a motion graphics package from Adobe After Effects is a complete kit in this regard. Such design kits or packs are for producing impeccable animated videos.
This pack from Adobe includes full-screen title animations. Plus, the transitions, backgrounds, and stickers reduce the workload of the professionals.
The kit allows you to step up your presentations, marketing content, and commercial Youtube and Facebook videos. Adobe renders this design pack so that you do not need any plugins or add-ons.
How to Use Motion Graphics in Marketing
Motion graphics allow you to create a new world for yourself and your audience. Where only you are present with them. Trying to fascinate their senses through a unique way of motion design.
The content produced by motion graphics is discernible. Plus, the audience can share it with each other. It means motion graphics give equal access to its viewership on all counts.
Motion design compiles all of your brand’s message in a few minutes. The minds of the audience process this information at a rapid pace. This makes them resonate with your product or service and also share your brand with the people around them who might take advantage of it.
Following are some suitable examples to use motion graphics for your brand’s marketing. Let’s see where it takes us!
1. Animated Logos
Logos manifest your brand. You can introduce motion graphics in your brand’s logo as a driving force to pull off a flawless branding strategy. Such logos can be used in business presentations and client testimonials.
One fine example is Entelo and its witty use of motion design in its logo. They have executed motion graphics to make their logo voice out their objective. The logo depicts what is their motive and what service they are offering to their audience.
2. Explainer Videos
Motion design is not complex. Instead, it makes complex concepts easier to understand. Explainer videos are self-containing if your products and services are intense. So that it will be easier for everyone to know about you.
Take Linkfluence for example. They introduce motion graphics to explain how they operate and what sets them apart from their business rivals in just a few seconds.
3. Animated Ads
Motion graphics can prove to be viable when it comes to commercials and advertising content. You might have stopped scrolling your Facebook for once when you came across a jaw-dropping motion graphics ad someday.
This is the same magic that such ads create on your audience. The visuals, music design, and typography all focused to entice them to buy from you by clicking your brand’s advertisements.
4. Social Media Posts
Motion design is a scroll-reversal technique when it comes to business marketing. Since we are now a digital population, everyone knows what’s social media.
Social media posts or content including motion graphics are a suitable solution to capture the audience’s attention.
When these posts would grab their attention, they would click on them to know more about them. As a consequence, you will acquire more engagement. Motion design hooks them without wasting any second.
To make the most out of such posts, seek help from professionals to analyze the performance of every launched post.
5. Landing Pages
Your website can be a huge asset for the placement of motion graphics. Such landing pages would not only increase your website’s traffic but would help in sales too.
Since the visitors would get fascinated to interact with different graphical transitions right on your official platform.
This method can make a drab website tour a nostalgic experience for all visitors. They would explore and might be happy to click “add to cart” to buy your products and services.
Thus, motion design can make this entire process of conversion worth the effort and investment for you.
6. Social media gifs
Over the years, GIFs have made a solid position on social media. These are short and compelling. Studies show that people are now more inclined to use and share GIFs more in the current year.
You can create custom GIFs for your brand keeping its identity in mind. These last for fraction of a second and cover a gigantic aspect of business marketing for you. You can transform videos into GIFs as well just like images.
7. User Interface (UI) Animation
You can animate UI with the help of motion graphics. Your brand can launch BTS (behind the scenes) of a certain process. Any new product or service that might interact with your audience can combine with motion graphics like an explainer video.
This example shows that motion design is an imperative way to discriminate yourself from others in the league. So that you can clear your path for successful entrepreneurship in the present and future.
In a Nutshell
The old-school way of storytelling was only to draw it for yourself and others. This way you could express yourself, your feelings, and your thoughts at the same time. But as the world advanced, social media platforms like TikTok and digital commercials started to dominant.
The bright future of content still revolves around storytelling but the channels are now contemporary. It means we have to concentrate on both frontiers if we want to use the content for a successful and immaculate business plan of action.
Motion graphics can make this possible. It is the best method to execute storytelling for marketing strategy according to veteran motion graphics companies like BuzzFlick.
BuzzFlick is a flagship studio for quality production of motion graphics services. Their former work has appeased their clients and it is getting more compelling with each day passing as well. You will get to know more about them from the information present on their official website.