Would you like to know new tendencies in PR and marketing? You can update your collection of public relations books by following our recommendations. You will find many professional tips and tricks from experts in the international world of PR and marketing. It is an unlimited source of inspiration!
David Ogilvy “Ogilvy on Advertising”
David Ogilvy is a real magician in the advertising world. The book is advised for every specialist in the marketing industry. Readers will find out how to get the position of your dream, compose an eye-catching content, and attract people’s attention to your brand. You will learn how to conduct marketing/PR research and set the right strategies. “Ogilvy on Advertising” is the classical book that everybody has to read.
Harold Burson “The Business of Persuasion”
After reading the book written by David Ogilvy, advertising has no secrets any more. The next book we would like to mention is “The Business of Persuasion” written by Harold Burson. This personality is a real legend and pure talent. If you check out numerous book reviews, you can see readers leaving comments that David Ogilvy is famous for his “Bible for Advertising”, while Harold Burson succeeded to add a new law to the public relations industry. His book reflects more than 70 years in experience in PR. You will read many personal stories, which serve as a detailed guide for marketing professionals.
David Meerman Scott “The New Rules of Marketing and PR”
Would you like to learn about the possibilities offered by the digital environment? It is essential to look for a balance between modern marketing/PR trends and valid rules. It is the way to launch an efficient and timeless marketing campaign. The book can be used as a detailed guide for online marketing. David Meerman Scott wants his readers to understand the importance of messaging with the public. You will focus on using social media platforms and communication channels. It is time to learn how to build relationships with partners/clients for the prosperity of your brand.
Tony Langham “Reputation Management: The Future of Corporate Communications and Public Relations”
Every public relations specialist wants to build a positive reputation. It is the pillar of every successful company. However, we do not see too many informative books on the marketing/PR market. The book of Tony Langham can give you a lot of factual advice on how to succeed in a highly-competitive market. The author claims that a positive reputation of your brand represents the future of corporate communication. The book offers a lot of diagrams, models, motivational content, and informative interviews with the top CEOs of the most successful companies. You will learn how to deal with fake news, bullying, and cyber security on the Internet. Readers will find practical examples of successful managers and their path. You will not find a better educational material about marketing and public relations, so hurry up to order it!
Alexander Jutkowitz “The Strategic Storyteller – Content Marketing in the Age of the Educated Consumer”
Do you like to read stories? The right story determines the place of your company in this world. Alexander Jutkowitz is famous for his work in the following fields: politics, digital architecture, and creativity. The author is well-known globally. At the moment, Alexander combines his vast experience as the CEO of several international companies and is happy to share his story with the audience. He wants to teach his readers how the proper concept can turn weak points into open opportunities within a short time-frame. By reading the book, you will learn how to boost individual/collective potential with storytelling.