Navigating through the deep ocean of HubSpot is indeed overwhelming. The greater you explore the more treasure you get. However, you do need to have a proper roadmap to find what you are looking for with the abundance of options available.
Let us dive deep to explore your business needs, the pricing structures you need to consider, and different HubSpot Hubs for diverse business requirements so that you can crack the code to your perfect HubSpot plan.
In this blog, we will be your guiding compass helping you sail smoothly across the HubSpot offerings towards your business success.
Assessing Your Business Needs: Key Questions to Ask Yourself
Before jumping on to features and HubSpot costing plans, it is crucial to map your business needs and challenges. Once your goals are set, selecting the right HubSpot package for your company becomes an easy ride. Here are a few questions to ponder upon while assessing your company’s needs:
What do you hope to accomplish using HubSpot? Is it increasing website views, blog traffic, SEO performance, lead generation, running ads, closing sales faster, improving customer portals, or optimizing marketing processes? Make a list of your goals and arrange them according to your priority levels. Putting all your legs on them at once causes confusion and stress.
Understanding HubSpot Pricing Structure
HubSpot pricing plans include four different subscription levels for each hub. If you are just getting started, free plans include basic features. If you are a seasoned freelancer or own a small business starter plans work well for you. If your business is small to medium scale, professional is the best choice while for large business, enterprise plan offers advance features.
The Six HubSpot Hubs You Need to Know About
HubSpot has categorised its offerings into five different domains depending on usage and business functions.
- Marketing Hub
It is a single platform that helps you drive revenue by performing powerful marketing actions. It lets you generate leads, nurture, and connect with them. Popular features include online form builder, live chat with chat automation, update contacts and company information using contact management, campaign management, marketing analytics, dashboards, advanced reporting, and marketing automation. The best part of HubSpot Marketing Hub is the customisation feature that lets you send personalised messages to your customers based on their level of interactions and engagement with your business.
- Service Hub
It is a customer service software that houses all your query, chat, call and mail servicing tools. A platform that lets you support, retain, and grow your customer base at every step of the journey. HubSpot CRM plans helps you design personalised messages, tracks every interaction, and strengthens customer relationships.
Popular features include secure customer portal, live chat, create FAQs and knowledge base, inbound calling, omnichannel messaging, create feedback surveys, connect via various social platforms using shared inbox, integrated CRM, help desk and ticketing, service analytics, team management, SLAs, and automated customer service.
- Sales Hub
An easy-to-use sales software that boosts sales, drives productivity, and focuses on quality leads rather than quantity. It empowers sales teams with tools and insights that helps them scale tremendously.
Popular features include lead management and prospecting, personalised email templates, email tracking, sales automation, call tracking, document tracker, meeting scheduler, payment gateways, quotes, reporting and analytics and coaching tools.
- CMS Hub
If you are looking to build websites, manage and optimise for conversion, HubSpot’s Content Management Software is for you. Popular features include drag and drop editor that lets you create website pages without any developer support, supports 100+ attractive templates, create blogs using blog maker, optimise blogs using SEO recommendations, website tracking and analytics, domain management, premium cloud hosting and provides security and compliance.
- Operations Hub
It is an operation software which facilitates your team to easily synchronize, tidy up and integrate customer data as well as systematize business processes. Popular features include data sync, data automation, data curation, remove bad data using data quality command centre, workflow extensions, streamline reporting with datasets and create persuasive illustrations with CRM data using custom reporting.
- Commerce Hub
A powerful commerce software that eases all your payment and billing processes in a single platform. Popular features include payment links, invoices, quotes, subscriptions, easy checkouts, billing automation and revenue reporting. It supports HubSpot payments and Stripe payment processing.
Scale Your Business Using HubSpot
Choose a HubSpot package depending on your business goals, size of business, the number of customers you want to market to, the level of automation, your budget, and your reporting requirements.
Manage, grow, and ease your sales, marketing, and service operations with HubSpot.