It is common for people to double tap, heart, or favourite their favourite posts to get motivated to create more. However, this guide outlines several methods for improving Instagram likes and engagement.
Today, posting high-quality content and expecting the engagement you deserve is no longer possible. Instagram’s algorithm-driven feed has fundamentally changed how we receive Instagram likes and comments.
But, is Instagram still about likes in 2023?
Yes, of course! Since Instagram users can now hide their like numbers, paying attention to like numbers may seem optional.
However, if you are on Instagram, likes are as important as ever.
As of 2019, Instagram has begun experimenting with hiding the number of likes on posts. It was intended to reduce competition on Instagram and focus more on sharing moments with friends through photos and videos to protect the mental health of its users.
Did it turn out well? Some people liked it; some people didn’t like it.
As announced by Instagram in 2021, people can hide the number of likes on their Instagram posts (either all other posts or only their own).
Unfortunately, there is a hitch – Instagram’s algorithm continues to work the same whether the number of likes is hidden or revealed.
If your Instagram likes are low, here are some ways to get them to tap that heart.
- Content is king (that’s why it rules all)
Getting more Instagram likes is primarily driven by creating quality content, which may seem obvious. Brands and influencers who spend time and energy creating epic content will receive a more significant number of likes on Instagram. What constitutes ‘good’ content is an abstract question, and one answer does not apply to all situations.
- Be careful with hashtags
Instagram hashtags allow you to reach more people in your target audience and get more likes. Previously, you could spam your captions with numerous generic #picoftheday hashtags and get tons of likes. However, Instagram has clamped down on spam, so your strategies won’t work anymore. You should instead spend some time researching hashtags to use as part of your Instagram marketing strategy.
- Make use of location tags
Location-tagged Instagram posts receive 79% more engagement than those without, so it’s a great way to attract likes. If you are targeting a local audience, include location tags in your posts, so they can discover your content and engage with it. Small local businesses looking to connect with local customers should pay particular attention to this. Use the location sticker to get your story featured on the location Story and get more exposure.
- Engagement groups on Instagram
Instagram’s engagement groups (or pods) are still somewhat mysterious to many users. However, engagement groups are a great way to get Instagram followers.
- Post when you’re most active
As Instagram’s algorithm has evolved, posting at the right time is one of the most important things you can do to get likes! If your post gets engagement quickly, you’ll likely show up in more users’ feeds, and if you’re lucky, you might even show up on the Explore page. Many businesses and influencers claim a particular time and day is the best for Instagram posting.
These steps can help you gain more Instagram followers and skyrocket the likes you receive on your profile.