Graphic design was an under-appreciated skill; brands didn’t emphasize it, and little value was given. But all that has changed ever since the digital revolution.
Now, brands want a unique identity for them, and graphic designers are the ones helping the brands build an identity in the social space. We might forget the product but not its website illustrations and graphics; it will be etched in our minds forever.
That’s why you should hire graphic designers; their visuals keep us mesmerized. Graphic design is evolving as we slowly slide into Web3 and Metaverse.
Graphics will play a major part in making those futuristic technologies accessible to the common man, and it is high time you hire graphic designers to stay with the trend.
Now, from illustrations and motion graphics to 3D design and Augmented reality, let us look at the unique design trends that will shape the future.
Illustration
The classics will never run out of style, and illustrations are a prime example. The more we delve into the digital space, the more humanized we get. And that’s why illustrations are around again in the digital space.
Illustrations humanize the brand and what they do; it helps the brand engage with the customers on a more personal level. In a space covered in 3D and motion graphics, Illustrations are a fresh breath of air.
RedBull is the best example of a brand that revolutionized Illustrations, the brand made illustrations relevant again, and they’re still doing it.
These hand-drawn illustrations engage customers better than any other design, which is why RedBull’s Ad campaign stands at the top.
If you want to create a unique brand identity, you need to hire graphic designers to create illustrations because they are unique and cannot be duplicated by others. And you’re going to see a lot of illustrations from brands in 2022.
Inclusivity
Digital space has broken down the cultural barriers, we get to see what’s happening worldwide, and we’re aware of the cultural changes too.
Bringing those cultural changes to graphic design will be pivotal in 2023. Back in the day, every brand had one version of the website visible to customers worldwide. But website personalization has changed everything.
Now website display content relevant to the user’s location, and graphics must change accordingly. It is one of the conversion rate optimization techniques, and it looks like it works well.
Google doodle is the best example of Inclusivity,
Here’s a question: When did you realize that the doodle you see will always be specific to your location?
Bold background
Are the days of white and light backgrounds coming to an end?
No, exactly not. The high-contrast backgrounds are getting normalized and will be a major graphic design trend to look out for in 2023.
Our attention span is getting lower and lower, and businesses are aware of this. They know that they only got 2-4 seconds to grab customers’ attention if they want to convert them.
And the best way to grab attention is by using bold, eye-catch backgrounds.
Spotify uses bold colors as backgrounds and is one of the first brands to follow this trend.
Remember, we’re only talking about using bold colors in the backgrounds and not in the illustrations or designs. Hire graphic designers that can align with your ideas, or your designs will be lack-lustre.
Serif Fonts
What difference does a font make, one might wonder. Well, it makes your website desirable and readable.
If bold backgrounds grab attention, then Serif fonts can be used to persuade customers.
Why?
Serif fonts have existed for ages, but only a few brands use them on their website, but that list blew to extreme proportions in 2021, and it looks like the graphic design trend will stay for 2023.
Mailchimp is one of the brands that have been using Serif fonts for quite a while. The content looks calming, right?
Bright background, Serif fonts, and Illustrations – No wonder Mailchimp is a leading player in the marketing automation vertical. They stay with the trend.
Motion graphics
It was trending back when it came out, and after a brief hiatus, it looks like motion graphics will take its rightful place in the graphic design trends for 2023.
One of the reasons for its downfall was that website could not handle them, causing necessary glitches and slow loading times.
But thanks to robust websites with cloud storage and dynamic motion graphic outputs, they can co-exist again.
Motion graphics tell the story faster than flat graphics, and it is about time it takes the right place.
3D design
When they arrived, 3D typography and web elements took over the world. But only a few brands hoped on the 3D train as it took a lot of work to manage.
Some business owners felt that it is better to leave 3D to the entertainment industries, as they’ve no use in business websites. But things are about to change in 2023 with advancements in VR and Web3.
People are consuming more 3D designs than we think, which can be used to humanize websites.
Minimalism
Minimalism will share the screen space with Illustrations and bold backgrounds in 2023. There is a cult following for minimalistic designs, and that’s why it will not go out of trend any time soon.
Nowadays, you need to hire graphic designers that are more vigilant in creating incremental designs for the brand and leaving out the necessary weightage of graphics.
No eye-catching colors or surreal illustrations are used in minimalistic designs. The brand color, engaging font, and basic elements are the recipe for a minimalistic design.
Quotes
Graphic design is like tides in the ocean, the tides are high on the full moon, and the tides are low on the new moon. Likewise, trends come and go.
Quotes were the major trend back in the day. Every website had inspirational quotes from leaders, philosophers, tech magnates, etc.
But the trend eventually wore off and was never to be seen again. But they’re slowly making a return but not as inspirational quotes but more like marketing quotes.
Social proof has become a major conversion factor for websites because people tend to trust recommendations from others. So websites have started to add customer quotes to their website design to increase their credibility.
Augmented reality
Augmented reality will be the future of marketing along with Web3 and Metaspace.
With Augmented reality, users can perceive information in the real-world environment, and designers will be building elements for users to engage in this futuristic digital space.
The concept of graphic design colliding with augmented reality is exciting. AR, like numerous other graphic design trends, allows you to convey a distinctive tale through its design.
If development continues at its current rate, augmented reality (AR) may soon become a fixture in the realm of graphic design.
Conclusion
There you go, the 9 Graphic design trends to look out for in 2023. Some of the trends are a constant now, and some are yet in the development phase, like AR.
But like we said, Graphic design trends are like tides in the ocean; what’s working now might be the same the next year. So, when you hire graphic designers, ensure that they’re easily adaptable to the latest design trends.
What design trend do you think will fall out of the trend in 2023?
Let us know.
