The ‘public relations’ is the main part of the business communications and also helps in reputation building strategy. However, some think that PR and marketing are the same, but when you put the advertising into the mix and then you can understand the confusion about the two. As per the public relations firms in Miami, PR is the result of what you do and what you say and what others are saying about you and that is achieved through different means from the short-term campaigns and online viral campaigns to work with the communities.
The PR professionals also suggest that public relations is all about relationships and maintaining reputation, this means that gaining trust among the publics that the organisation is trying to reach.
How does the PR from marketing?
There are many areas of marketing and public relations that overlap or use of similar techniques. One of the most obvious confusions lies in the 4 Ps used in marketing- product, place, promotion and price. Promotion includes public relations but that not to say that PR is simply the part of marketing.
On the other hand, the advertising is the part of marketing mix where the brand message is placed in relevant media that differs from PR-generated editorial in that fact which is paid for.
What Are The Tools For PRs?
There are some of the important tools that help in measuring the PRs and they include-
- Write and distribute press release
- Create and execute special events that are designed for public
- Speech writing
- Write the pitches
- Conduct market research on the firm
- Expansion of business contacts via personal networking
- Writing and blogging for the web
- Crisis public relations strategies
- Social media promotions
What are the objectives of PRs?
Public relation is a useful communication tool that the organisations use for building positive relations with different public, media, consumers, government organisations, investors and communities for promoting products, people, ideas, activities and even other nations.
Main goal for public relations are-
- Increase credibility by offering 3rd-party endorsements through the magazines, web portals, niche blogs, radio, newspapers and TV.
- Boost sales and generate sales leads for facilitating the sale process to organise the publication of articles in trade press about new products, services
- Build brand awareness
- Providing support and focus on these issues that are important to the company
- Building the reputation as thought leader and expert within the given field and also credible source of information about the given industry
- Communicate and clarify the company’s policies, values and vision to the public
- Promoting particular services, products and brands
- Creating new opportunities by discovering ideas in new markets
- Influencing existing opinions to be favourable to organisations
The impact of public relations
The public relations is based on the earned media attention and not the paid media attention. The impact of PR is bigger than the other promotional choices. As the audiences believe that media are independent sources that offer unbiased coverage where these decisions to be included or not specify company’s name in the article.
