Customer relationship software is important both for small and big businesses. If you run a startup, one thing you need to keep in mind is that how you nurture customers matters. It will be tricky for a startup to thrive amid stiff competition if it lacks solid customer relationships.
As a startup owner, you need a simple and easy-to-use CRM in your software pack. You will find such software by considering various simple CRM systems. This article is the best tool to use when looking to find the easiest CRM to use in your small business.
Here is everything you should know about simple CRM software.
Why Do Small Businesses Need a CRM?
Does my small business need a CRM? This is a question every startup owner asks before they invest in a CRM. Well, the reality, as we mentioned earlier, is that all businesses need CRM systems. However, the CRM you invest in has to be the right one for your business.
Having a CRM that fits your business needs will help you stay organized. It will also make it easier to build solid relationships with your customers. These relationships will encourage sales and will also make it easier to build a loyal customer base for repeat business.
A simple CRM for small businesses will also streamline your sales process. When investing in one, ensure that you check its features. A simple sales CRM needs to be less annoying to ensure customer satisfaction. It is the perfect tool to use when looking to grow your sales.
We won’t fail to mention that a simple CRM will make it easier to provide better customer service. You need to ensure that you settle on the easiest CRM to use, especially from the customer’s end. That will make it easier to provide outstanding customer service.
How to Choose the Best CRM for Small Business.
Finding the easiest CRM to use might sound easy, but it’s not. There are various factors that you will need to consider when choosing from the many simple CRM systems on the market. In this section, we will explore how you can choose the best CRM for your small business.
Here are some of the questions to ask yourself:
- Is it on-premise or in the cloud?
On-premise CRM systems need to be set up in your office space. Once you have the physical servers in the office, then you’ll need to install corresponding software on all your devices. Cloud-based CRMs like Wingmate are managed by the service provider.
- How easy is it to adopt and customize?
We have mentioned why investing in the easiest CRM is important for a startup. You need to find one that only requires a browser and an internet connection to work. Also, check how readily available a CRM is and whether you can quickly deploy it in your business.
- Can you migrate existing data easily?
Have you ever run your business without a CRM before? Well, you will need to migrate your existing data to the new CRM tool. The easiest CRM is one that makes data migration and getting going from day one possible. Thus, ease of data migration is an important factor.
- How accessible is the CRM?
You might find the easiest CRM in the market, but it might not be accessible. Your field team needs to be able to use the CRM anywhere they are. Thus, besides finding a simple CRM for sales, ensure that your team can access data from it anytime they want it.
- Can the CRM Be Scaled Up?
Scalability is an important factor to consider when choosing a simple CRM for a small business. Every startup has year-by-year growth targets, and a good CRM is one that grows with your business. This is why you need to check how easily it is to scale with the CRM.
How Much Should a CRM for a Small Business Cost?
There’s a lot more to look for in a CRM besides simplicity. One of the most critical factors to look into is how much the CRM will cost. Buying an affordable CRM means that your business will get the value it desires in terms of offering cost-effective customer support.
So, how much will a CRM for a small business cost? The reality is that there’s no fixed cost for a CRM. All CRM systems are priced by the providers. This means that you need to look for an affordable CRM that meets your needs when hitting the market to start searching.
Also, it is worth noting that there are different plans under the same CRM tool. You might also need to choose a plan that’s most affordable for you. One of the factors to consider is what you’ll get in a plan. The better the features, the higher the plan, the higher the price.
Is There a Completely Free CRM?
You might wonder if there is a completely free CRM. Well, there are lots of simple CRM systems that have a free plan, especially for new users. But then, they do not offer the full functions they offer to their paid users. However, these limited features still work for startups.
But then, a completely free CRM can support your business only to a certain extent. You might have to shift to a paid one as your business grows. Thus, pricing isn’t a factor that you should be very keen on. It is better to focus more on the features you’ll get from a CRM.
Finding a good CRM for your small business is one of the best things you can do. This post has explored all you need to find the easiest CRM tool. It has especially explored the reasons for having a simple sales CRM and the best tips for choosing your CRM.
Last but not least, we have also seen the must-have features of a CRM system. You need to ensure that the CRM tool you settle on fits your business’s needs. It must be simple, not overbuilt, and it has to be a less annoying CRM that doesn’t require technical knowledge.