There are many ways to keep skin looking young and glowing. You can avoid the harsh astringents used to clean up oily skin, eat well and drink plenty of water. And of course, you should avoid smoking. But the beauty industry is driven by marketing, so the hype behind a product does not necessarily mean it will work. Barbara Sturm is an American author who has written over 30 books on various topics such as cooking, gardening, and nutrition. She also writes articles for magazines and newspapers.
Trends in the industry
The beauty industry is evolving rapidly. Today, consumers’ interests are shifting from price and convenience to quality and ingredients. Large companies like Sephora and Ultra are capitalizing on the changing market by bringing small and big brands under one roof. Whether it is high-end cosmetics or high-volume makeup, the beauty industry is evolving to meet the needs of customers.
One of the biggest changes to the beauty industry is the increased diversity of consumers. Beauty brands are responding to this change by expanding their product lines to include more shades and ethnicities. Some brands are even designing products to be accessible to people with disabilities.
Active ingredients
Active ingredients in Skincare products are components of a skincare formula that help improve skin health and appearance. They include vitamins, antioxidants, and plant extracts. These ingredients help the skin to repair itself and prevent damage from free radicals. These free radicals can be caused by pollution, visible light, stress, and sun exposure.
These ingredients are key to making a product work, and they are essential to the effectiveness of the formula. Each active ingredient targets a particular skin issue and can be formulated in a variety of ways. They can be found in cleansers, lotions, and serums. Not all active ingredients do the same thing, so you should look for a product that lists all of them first. Some of them are designed to provide moisture and protect the skin, while others offer sun protection and chemical exfoliation.
Challenger brands
Several new challenger brands are taking the skincare industry by storm, leveraging the consumer zeitgeist and changing platforms to make their products stand out. Those challenger brands have successfully tapped into consumer preferences and trends, while legacy beauty brands have struggled to catch up with the changing purchasing habits of a fickle customer base.
One of the hallmarks of a challenger brand is storytelling. These brands have the resources to create compelling narratives about the products they create, and they use the internet to tell these stories. For example, Glossier is a direct-to-consumer brand, focusing on customer service, efficiency and speed to make their products stand out.
Trends
One of the hottest trends in beauty is simplifying routines and focusing on the skin health. While multi-step beauty regimens are still in vogue, more people are opting for multi-use items that will give their skin the attention it needs. There are several ways to do this, including investing in supplements and using innovative treatments.
Refill models
Refill models for skincare are gradually becoming mainstream. The basic concept involves a plastic or metal base pack that can be refilled many times. Currently, beauty companies are developing refills that are lighter and more flexible. These models are more environmentally friendly and support consumer behavior. However, some are concerned that the eco-initiative will erode consumer confidence.
Olay has taken the lead with its Regenerate Whip range, which will be available in the UK via Amazon. The company says its goal is to find more sustainable packaging solutions for its ranges, and this refillable package is the first step. Using refillable packaging could help the company eliminate up to 94 per cent of the waste created by the beauty industry.
Consumers’ desire for routine
According to a new survey by Mintel, consumers are spending an increased amount of time on their skincare routine. They use this time to relax and de-stress, so it’s no wonder brands are capitalizing on this trend. For example, Birch box, a subscription service, now offers a complete sleep kit that includes a relaxing eye mask, an overnight hair mask, and a sleep-enhancing pillow spray. It also offers CBD supplements and other products that appeal to consumers’ emotional needs.
The most common concerns consumers have when it comes to skincare include fine lines and wrinkles, as well as acne. Both younger and older consumers list these concerns as top priorities. The study also found that dark circles are one of the top concerns among consumers. However, current skincare products do not address these concerns effectively, which results in a lack of satisfaction.
Challenges
While there are many advantages to being an independent skincare manufacturer today, there are also a number of challenges. For one, you’ll need to determine your target market and brand identity in order to target the right type of media. Traditional media, such as magazines and major websites, is a great place to start. It’s also important to research the names of beauty editors in your market and send them a sample of your products. The smaller your market is, the greater your chances of reaching the right people.
The beauty industry continues to change and adapt to consumer preferences. While traditional retail companies are still a strong force, mass-retailers are making inroads into the skincare category. For example, mass-retailers are gaining ground in the color cosmetics category, which is a big challenge for prestige brands. In addition to this, younger consumers are more sophisticated and are realizing that there is less differentiation in quality across brands.
