The Salesforce platform includes various clouds and modules. Every cloud benefits a specific business area like cloud marketing, customer service, and more. You can undertake a Salesforce free course to understand the basics of the customer relationship management tool.
The Salesforce marketing cloud assists the marketing team regarding how to increase sales via improved customer experience. The marketing cloud tools ensure that brands can effectively interact with potential and existing customers. It provides insights regarding the right channel and time to reach customers.
Brands become able to close more deals by reaching the right target audience. A Salesforce marketing cloud consultant can make it easy for businesses to make decisions. Salesforce marketing cloud has captured 14.2% of the market share against its closest competitor Adobe Experience Cloud.
Over 150,000 businesses globally, including small businesses and Fortune 500 companies, use the Salesforce marketing cloud. In the 2021 fiscal year, Salesforce generated total annual revenue of $21.25 billion. Dig into the article to understand how Salesforce marketing cloud will positively impact your business.
1. Enhanced Data Management
As businesses generate heaps of data daily, they are also struggling with managing them. Businesses must ensure that the shared data can be easily imported, read, and accessed. The salesforce marketing cloud makes it possible through its effective data models.
Salesforce enables brands to make a relational database with different data models. It ensures that data can be imported and exported without any hassle. Salesforce cloud also makes it easy to store data.
Businesses can store multiple data types within the cloud using the various data models. All the data models are SQL-compliant. The programming language is used for data management. Every marketer knows that data is the backbone of any brand’s successful ad campaign.
Having smooth access to the data makes personalization easy. It ensures that brands can evaluate data anytime to build suitable marketing campaigns. Overall, the Salesforce marketing cloud makes storing data easy and creates smooth data flows.
2. Tracking and Analyzing Performance
Businesses often need to analyze previous performance to get help for the future. It helps in correcting past errors. Moreover, it enables businesses to build strategies more effectively.
But analyzing data manually for every action seems impossible for the marketing team. Salesforce marketing cloud has an “analytics builder” feature to help you with data analysis. Enrolling in a free Salesforce course lets you know all about the feature.
The feature enables businesses to track and analyze actions related to marketing campaigns. The analytics builder offers access to information related to users visiting your company website and your email marketing reach. You will also get to know about the performance of your social media handles.
The marketing cloud will also help you track the number of potential and existing customers at every step. All the information will significantly contribute to the decision-making process. Your company can get the desired results from effective marketing-related decisions.
3. Better Performance and Predictions due to AI
Sending emails and posting on social media does not make sense if your target audience doesn’t see them. Knowing when would be the best time to send emails or post on social media is great for every business. It ensures that their target audience comes across the posts or opens the emails.
The AI model of Salesforce does precisely that for businesses. The AI model is named “Einstein.” It predicts when your target audience will most likely see your marketing effort. Einstein also comes with other exciting features, such as engagement scoring.
The feature predicts which customer segment will likely interact with your promotional emails and messages. Einstein also offers an engagement frequency to give you an idea of how many emails you should send to each customer. The AI tool takes into account user behavior to provide you with valuable insights.
Accurate predictions by Salesforce will ensure that you can interact with customers the right way. You will notice a surge in engagement. Your target customers won’t find your marketing emails and messages annoying.
4. Develop a personalized experience using automation
You must find unique ways to cater to the different needs of customers. Businesses need to offer a personalized experience to existing and potential customers. Salesforce has robust automation tools with different operations like file upload, data extraction, and more.
The automation tool present in Salesforce cloud computing is the “Journey Builder.” It helps you develop a unique customer journey across communication channels like push notifications, web, SMS, emails, and ads. The automation tool also helps you track the customer journey.
For instance, it will help you send emails to customers who have products in their cart but haven’t completed the transaction. You can send notifications or take other required actions until the end of the customer journey. Moreover, you can also choose the complexity and duration of the customer journey using the Salesforce automation tool.
5. Integration capabilities
Salesforce marketing cloud has wide integration capabilities. It helps gain data from multiple sources. It makes the data management features extremely valuable.
Salesforce marketing cloud has an obvious connection to Salesforce Service Cloud and Sales Cloud. Apart from that, Salesforce has various API integrations, including a SOAP API and a REST API. Common use cases for the SFMC APIs are as follows:
- Augmenting existing contact information
- Initiating triggered sends
- Importing content
The Salesforce marketing cloud has been hogging the limelight in the recent past. More businesses are learning about the astonishing impacts that the platform can bring. The platform aims to build an enhanced relationship between the company and the customer.
Using the Salesforce cloud for your marketing needs will positively impact your business. It helps businesses turn prospective leads into customers and increase sales, also with Simplilearn free course app anyone with a Salesforce marketing cloud certification will be a huge asset for any company.
