Do you want to start your own blog? Or perhaps you’re an existing blogger who wants to expand your reach? If so, now is a great time to get started. The demand for blogs of all kinds continues to grow. Even though some have predicted the end of blogging several times, it’s something that people evidently like enough that it keeps coming back in new and interesting forms. There are a lot of different ways you can get involved with blogging, and each has its own unique pros and cons. Whether you want to start your own blog as a side project, build a brand around your personal blog, or just gain more visibility in your niche, here are some trends in the world of blogging that may assist you:
Video Blogging Is on the Rise
The blogging world has seen a lot of different trends come and go over the past decade. One of the most recent ones is the increasing importance of video blogging. There are several reasons for this. First, the cost of creating video content is much lower than that of creating high-quality written content. This means that anybody can get started with it, and it has a much lower barrier to entry than writing. This means that more people can start using video blogging to get their content out there, increasing the amount of overall supply. In turn, this also means that everybody is competing for views, which in turn drives up the demand for writing high-quality content. This is something that written blogs just don’t have to worry about to the same extent. Another important trend is that video content is often perceived as being more personalized than written content. This means that people who watch your videos feel more connected to you than people who just read your blog posts.
The Rise of Facebook as a Content Platform
As video blogging becomes increasingly popular, it is important to note that not all video blogging is created equal. If you are an aspiring YouTuber (and who isn’t?), it’s important to know that not all video blogging is created equal. While some people might be happy to just put up short vlog style videos on YouTube, if you want to create a sustainable business, your best bet is to create “long-form” videos that are somewhere in the 10-20 minute range. This is because there is a lot of competition on YouTube, and most people don’t want to spend their time watching somebody else’s content, even if it’s great. Long-form videos, on the other hand, are often watched in one sitting, and they give you a chance to really build a substantial relationship with your viewers. Although Facebook is still mostly known for written content, it also has a substantial video blogging presence. The best platform for you to use will probably depend on the type of content you want to produce, and it is important to keep an eye on what’s trending at any given moment.
Social Media is Becoming More Important for Bloggers
As video blogging comes into its own, it’s important to note that it will likely become more important to have a social media presence as well. Although you don’t necessarily need to be on all of the major social media platforms, it’s a good idea to choose a few that fit your niche and that you’re interested in. Even if your primary content is video-based, it’s still important to post textual updates every once in a while. Most social media platforms let you attach links to your posts, and if you don’t have time to write blog posts directly you can use these updates to link to your video content. This may not be as effective as writing original blog posts, but it’s better than nothing. Additionally, you can use social media to promote your written content, and you can use video blogging to promote social media posts. Just make sure to use it wisely.
Live-streaming Is Becoming Bigger
Live-streaming has been around for a while now, but it has really started to take off in the past few years. Live-streaming is a great way to build a substantial relationship with your viewers, and it is something that is much harder to do with written content. Either you write an article and it’s done, or you write an article and then you have to come up with something else to write about the next day. With live-streaming, you can be very spontaneous, and you can even let your viewers decide what you’re going to talk about. This can be a great way to interact with your audience, and it is also a great way to detect what topics people are interested in hearing about.
Short-form Content is Also Growing in Importance
Although lots of people are getting into video blogging, written content is far from being irrelevant. In fact, short-form content (which is generally under 1,000 words or so) is becoming even more important. This is because people are looking for content that they can easily consume on their phones. That doesn’t mean that long-form content is going away, but it is becoming much more important to have shorter content as well. This is because most people don’t read on their phones. Short-form content is therefore an easy way to share your great content with your audience without expecting them to spend a lot of time reading it. Additionally, this type of content is often more shareable, which means that you can drive more people to your site without having to convince them to read a lengthy article.
Summing Up
Blogging is a great way to build your brand, increase your exposure and even make a little extra cash on the side. It’s also a great way to stay in touch with your readers, and it’s an easy way for them to learn about your products and services. Look at PDFliner Blog to see an example ok how the company uses a blog for clients’ onboarding. There are lots of different types of blogs, so you can choose whichever you think will work best for you. Video blogging is on the rise, social media is becoming more important for bloggers, and short-form content is also growing in importance. That’s why now is a great time to get started, and you can do so by blogging about the things you love and knowing what your readers want to read about. You can check this post on how to start a blog.
