In this digital age, businesses use various tools to enrich their marketing. In recent years we have seen a significant increase in animated video marketing. Marketers use animated videos to tell their brand’s story to the audience. They use creative storytelling techniques to grab the audience’s attention.
Everyone loves storytelling; we all have watched videos in our childhood that tells the stories with exciting and surprising twists. People love to listen to a story, or even they prefer to watch a video instead of reading it.
Creative storytelling is an essential element of marketing; moreover, if you are using animated video, it will increase your audience engagement.
Here in this blog, we will reveal the reasons why you should use animated storytelling to enrich your marketing.
1.It Builds your Unique Brand Identity
You can use animated videos for storytelling to tell your audience how you are providing the best solution to customer problems. Create unique content and use great storytelling techniques to narrate your story effectively. Animators incorporate various styles to create animation.
The best thing about animated videos is that you cannot doubt the originality of the video because animation is created from scratch. People prefer to watch animated videos because of their unique and engaging content.
You might be using conventional marketing techniques, but you can enhance your marketing by using animated videos to tell your company’s story. Storytelling is an ideal way to promote your offerings effectively.
It gives your brand a competitive edge; it is the right time to invest in it, you can get outstanding results. You can increase brand loyalty and engage the audience with animated storytelling videos.
2.Enhance your Brand Association
The beauty of animated storytelling is that it influences the audience to associate with a brand that uses it. It allows marketers to create a compelling brand image and perception to the viewers. That is why marketers prefer to use animated videos to promote their business.
You can use visually appealing storytelling animation to showcase your brand values and create a brand association. In some situations, businesses may get negative feedback from customers, or their brand image suffers because of the unfair marketing practices of competitors.
These practices build a customer perception of your brand, and it is not enough to provide them with high-quality services; you need to consider these things to build your positive brand image. You can use an animated video to avoid such situations and influence the audience to associate with your brand.
3.Animation Storytelling is Ideal for Marketing
Animated storytelling is one of the most effective marketing tools, allowing you to convey your message with your creativity and freedom. The best thing is that you can use your imagination and ideas in the animated video for storytelling.
You can create an engaging script to narrate your story and highlight the features and benefits of your products. It allows marketers to use visual effects that you cannot use in real-life videos.
You can use animated storytelling videos to highlight your product’s key features and benefits and convey your brand values to the audience.
Marketers can also use a funny animated character in their product’s story. It influences consumer buying behavior and motivates them to purchase your product or service.
4.Animation Evokes Emotions in Viewers
Use creative animation in your videos and use storytelling techniques to connect with the audience. Animation storytelling is an ideal way to trigger audience emotions because these videos are highly engaging and creative and provide valuable information.
By using animated video, you add emotional value to the audience. The fact is that we all purchase something when we feel emotionally connected with a brand.
Animated video is one of the most effective tools for encouraging the audience to connect emotionally with a brand. That is why marketers use visual storytelling animation when creating a marketing strategy.
When we use emotions in our storytelling, it improves the conversion rate. So, use animated videos to promote your product or service to increase sales. You can make your customers’ experience memorable by adding emotions and fun elements in a video.
5.Use the Animated Story to Stand Out from the Competition
The ultimate goal of every business is to attract an audience. If you want to do that, you need to stay ahead of the competitors. If you don’t use storytelling, it gives an impression to the viewers that you are only highlighting product facts that most likely make your audience feel bored.
Animated storytelling engages the viewers by incorporating engaging and colorful characters that make your brand’s personality, and the audience easily relates to it.
So, instead of spending your time and efforts on conventional marketing techniques, you should use animated storytelling to enhance your marketing. You can use it in animated videos, explainer videos, or create cartoon video series to market your product or service.
So, add it to your marketing strategy to achieve business objectives. Not every company has the expertise to create an animated storytelling video that influences the audience’s buying behavior. You can hire BuzzFlick animation agency for animated video production as they are among the top animation studios in California.
Animated storytelling has revolutionized marketing. Businesses use it to communicate with the audience more effectively and build their brand’s image. You can use symbols, decoding associations, and cultural codes in animation to grab the audience’s attention and increase your brand loyalty.
Animation is ideal for creative storytelling; it can boost your marketing activities and enhance the sales and revenue of your business.
If you think an animated video is costly, you have wrongly perceived it because it is cost-effective. Usually, animated video cost varies from $10,000 to $15,000 for a 90-second duration video. You can connect with any credible animation agency for animated video production.