Maybe you’re just starting out with the planning phase of your repair store, or are just about to launch it. Think about the scalability of your business in terms of revenue and permanent clientele, regardless of whichever stage you’re in.
Owning a repair shop is not an easy task. This is a great achievement itself! This only means that you have a knack for fixing computers. You understood the craft so well that you’re now commercializing it.
The first and foremost step is getting yourself a workspace where customers can come to you. Many people going solo with their repair business start out from a garage or kiosks in malls.
If you have completed these steps, you’d now be longing to get your hands on a shop to finally start your own repair business!
Don’t freak out if you’re doing everything yourself in the beginning. That is a common state of affairs for young repair shops.
But once you’ve started establishing your repair store in the vicinity as trustworthy, you’d want to also work on getting more customers.
Several walk-in customers are flocking to your store because they’re just looking for a quick fix or better service rates. If you overcharge them, they’ll churn and that’ll be a loss in the long run.
Make a Business Plan & Stick to it!
Everyone has their own way of visualizing success. Maybe you want to stick with a high performing single store, or want to have multiple stores bringing in large revenues.
Easily track your revenue figures with computer repair store software.
Whichever your plans are, make sure to have one! And also secure your investment by having a fail-safe as well.
Success in life is subjective. But the measure of success can become objective if goals are defined.
Similarly, your business plan for the success of your repair store is imperative.
If you’re having difficulty in shortlisting the achievements, worry not. Just start writing down your thoughts and eventually you’ll have several goals written down.
Now that you’ve created a list, divide it between achievable and far-fetched goals. This will help you filter out the initial goals. And from there you can chart your ways to conquer the implausible ones. You can also fill these into your repair shop software and check their progress.
Don’t Overcharge Your Customers
Money matters to all. It sure does, but as a repair store owner, where do you draw the line
Don’t fall victim to the ideology of overcharging your customers. Be it for staying afloat or staring your competitors in the eyes, always remember that your customers care more about their experience. Use your point of sales software to limit yourself with overcharging.
For instance, if your services cost less than the competitors, but you still witness a large influx of customers flocking into their store, it is because they’re offering an experience that justifies the cost a customer pays at the end of the day.
Keeping customers happy should be your top priority. Make sure to engage with your clientele everytime they walk in. Connect with them emotionally. Make them feel like you know the troubles they’re going through with a broken laptop or pc.
You cannot put a price on building positive customer relationships. Give your frequent customers discounts, their referrals will most likely cover your discounts as well as bring in more revenue. You can customize your customers using your computer repair store software.
Don’t go about simply as a money making business. Your customers will share their experiences with your repair shop and these things do spread like wildfire!
Positively tackle your customers with up-selling techniques. You can make more revenue with upsells than overcharging.
Organize your inventory in such a way that your store contains the right accessories which compliment your repair services. Inventory management becomes very easy with a repair shop POS software.
For example, have screen protective sheets or multiple sizes. So every time a customer with a broken screen comes in, you can replace their screen and upsell the protective sheet as well.
Build a Team & Brand
Of course you’ll be doing everything yourself from day one. Idealistically, it doesn’t have to be this way. Being a technician is only a single part of a repair store.
There are multiple other roles that require your undivided attention. And being a human, it is not possible to do everything in the stipulated timelines. However, your computer repair store software can handle these processes.
Build yourself a team of technicians with a range of skill sets. Include juniors, professionals and experts of the field.
This’ll help your store take on any repair job, no matter how tough or complicated it gets.
Plus, you’ll have more time on your hands to deal with other important issues. For instance, the branding of your repair store matters because it’ll bring you the influx of customers you’ve always wanted.
However, retaining this influx is a huge challenge. And be prepared to tackle this before poking around the hornet’s nest. Equip yourself with a point of sales software to handle anything.
In addition to running marketing campaigns that’ll help establish your brand with trust and recognition, your repair store also needs to have the capacity of doing so.
This brings us back to our first point of having a business plan and aligning your ongoing strategies with it.
Get Yourself a POS Software
Automation is the key to the success of your business. In these times and the times to come.
To have a professional outlook of your repair store, make sure that your POS system is integrated with point of sales software.
There are several processes that you’d want to get automated. This’ll save your employees and customers valuable time. It’ll also give a professional outlook to your business operations.
You can easily manage your tickets and see which ones are due and are in progress. Which employee is working on which ticket, and what their statuses are.
You don’t even have to be physically present at your store to see what’s going on there. Set automated notifications, both in-house and customer related, to keep you informed of everything and anything going on in your repair shop.