Brochures are one of those marketing materials that companies can’t do without. They’re inexpensive, they allow for multiple pages to show off products and services, and they work well as a direct mail piece. But like any good tool, brochures work best when used in the right setting and for the right purpose.
There are so many different types of brochure design out there, it can be hard to know which one to choose for your business. In this blog post, we’re going to take a look at eight different types of brochure design and see where they’re best used. We’ll also provide some tips on how to create each type of brochure. So, whether you’re looking for a new way to market your business or you need some inspiration for your next project, read on!
1. Basic catalogue design
The most common type of brochure will often be familiar to you; it consists of a front cover (or spine), an inside spread (where most of your messaging are), and a back cover. It also features at least one sharp image representing the product service being offered. This type of brochure works well when trying to convey a sense of credibility and professionalism with no frills.
2. Try Flash
The flash type of brochure design offers very little in terms of information, instead opting for a more stark and stylized presentation. These types of brochures work best when you want people to pay attention to key points; they tend to be found in industries like fashion or art.
3. The best brochure design: Minimalist
The minimalist fold is similar in style and layout to the basic brochure with one key difference: there’s only one image and/or one section on the inside spread. This is great for making complex ideas easier to understand, thus increasing comprehension rates among your target market.
4. Credibility brochure layout design
A credibility brochure is one that highlights testimonials and case studies from past customers. This style of design makes it clear to potential clients that your product or service has been tried, tested, and endorsed by others in a similar position to them. These types of brochures work best in B2B settings where a high degree of trust must be established quickly.
5. Timeline
A timeline is a great way to clearly map out the process associated with whatever you’re selling. The layout can vary but generally consists of key milestones, when they were achieved, how much they costed etc. Use these when you want to give prospects an easy-to-understand picture of what’s involved when purchasing from yo
6. Single Subject
Everything about this brochure is dedicated to selling one product or service. What’s important about this design style is that it offers a clear, logical path for your prospects to follow when they’re trying to understand what you have to offer.
7. Anniversary
There are few things more compelling than being able to see how much you’ve grown in the past year. This type of brochure takes all the most important aspects of your business and highlights them on a single spread. It then uses images or icons that represent each point, helping you stand out from the competition by showcasing just how far can take your client’s company with ease.
8. Catalog
A catalog is exactly what it says on the tin; an entire brochure dedicated to detailing every product and/or service you have on offer. It’s really important to include some form of contact information either on the outside or inside spread, otherwise, there’s little chance your prospects will be able to get in touch with you with any questions.
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9. Creative Brochure/Booklet
A brochure that folds out to become a mini-book is an interesting way of providing more detailed information on either a service or product. These types of designs are only really applicable when you need to provide in-depth data, or if you have a truly unique idea that needs to be shown in its entirety.
10. Side by Side
Sometimes called the comparison fold, this type of design is great for highlighting key differences between your business and your competition. You can use images and quotes to show readers what sets you apart and why they should choose you over someone else. One thing: make sure whatever comparisons you do draw isn’t just opinion based, otherwise it will come across as biased and dishonest.
11. Gatefold brochure layout design
These types of brochures are just like the catalog fold, except that they are open to revealing additional information. These types of designs work best when you need to provide an in-depth portfolio or showcase a range of different projects your business has been involved with over time.
Conclusion
Understanding the best type of brochure for your business is essential to creating a successful marketing campaign. It’s important to consider how you want potential customers to perceive your company before choosing what kind of brochure design will work best.
