Did you realize that having an extensive email list isn’t always good? Email hygiene means maintaining your list full of warm, engaged contacts who have accepted to hear from you. This implies that cleansing your email lists free of invalid addresses and subscribers no longer interested is a crucial habit to get into. There is no better moment than the start of a new year to recommit to good email habits. Let’s look at the best email hygiene practices for the year 2022.
Monitor and control your bounce rates
What is an email bounce?
Have you ever received an automated email titled “Failed Delivery”? When an email is returned as undeliverable because of an error, it is said to have bounced.
You need to check your bounce rate and ensure it remains under 2 percent — the lower, the better, since this might impair your deliverability rate. There are two basic kinds of bounces to be careful of – a hard bounce and a soft bounce.
Keep an eye on your delivery success rate.
You may have a reasonable delivery rate, but your email deliverability rate (i.e., inbox placement) is vital to track and enhance when it comes to the health of your email campaign. You need your email campaign to arrive in the inboxes of consenting and engaged recipients. Before you even hit “Send,” you can see where your campaign will likely land.
Your campaign’s return on investment (ROI) might suffer when you lose a chance to interact with your recipients.
With more excellent information and insight into your deliverability comes power – enabling you to make essential adjustments to improve your email campaigns.
Send a re-engagement campaign.
Have you observed that your engagement levels have been falling lately?
Perhaps your frequency of opens, click-throughs, and recipients acting on your CTA appear to decline more with each passing week. Maintaining proper email hygiene necessitates keeping track of your interaction rate.
Think of it this way — you can’t presume your subscribers will constantly want to hear from you. There’s nothing wrong with their changing their opinions. Continuing to send communications to subscribers who have indicated they no longer want to receive them is not recommended.
Sending a re-engagement campaign is equivalent to tapping your subscriber’s shoulder and asking, “Still interested?” An unwelcome subscriber will be less likely to report you for spam if you use this technique.
It will make it simpler to receive mail and have it sent to the inbox with more reliability. Senders that re-engage with their customers end up with more excellent engagement rates, and this helps to favorably enhance the perception many ISPs will have of their sending reputation.
Disclose how to opt-out clearly and need a second opt-in step during signup
If you want to ensure constant deliverability, then authorization is crucial. In addition to being against the law, sending campaigns to those who haven’t agreed to hear from you puts you at risk of spam complaints.
By making it simple for a subscriber who’s no longer interested in unsubscribing, you may naturally minimize your chance of a recipient complaint (or future block) and perhaps prevent legal issues.
Double opt-in may be a hassle to set up; you don’t want to make it more difficult for your subscribers to join your email list by requiring them to go through different processes.
But, in certain circumstances, and mainly if your registration forms have been exploited, adding a double opt-in procedure may lessen the odds of your signup process going awry. This may assist in keeping legitimate – but not permission – email accounts out of your enrollment process.
