Any kind of marketing that can be measured by marketing experts across the consumer journey.
It leverages electronic devices to deliver promotional messaging.
Digital marketing is the process of marketing products and services to consumers through digital channels.
This sort of marketing makes use of websites, mobile devices, social media, search engines, and other comparable channels.
As the internet grew in the 1990s, digital marketing became more and more popular.
What is Digital Marketing?
Digital Marketing, the promotion of brands to engage with potential customers using the internet and other digital communication channels is known as online marketing.
As a marketing channel, this includes text and multimedia messages, as well as email, social media, and web-based advertising.
- Digital marketing is the practice of marketing to customers via any number of digital media.
- This kind of advertising is often used on websites, mobile devices, and social media platforms.
- This is different from internet marketing, which is only done on websites.
- Customers can be attracted using email, social media, search platforms, content marketing, and other techniques.
Inbound advertising versus digital marketing
Inbound and digital marketing are frequently confused and for good reason. Digital marketing uses various marketing processes, such as inbound marketing, like email marketing, and online content.
Both exist to attract prospects’ attention along the buyer’s journey and convert them into customers.
Digital marketing tries to find out how individual digital channels or tools can convert prospects. A brand can be developed through a variety of platforms in a digital marketing strategy.
For example, a corporation may focus on creating content for social media platforms and email marketing campaigns while disregarding other digital marketing channels. On the other hand, inbound marketing is a comprehensive notion.
It assesses the aim first, then examines the available tools to identify which would effectively reach target clients.
Imagine you want to increase visitors to your website in order to attract more potential customers. You can build your content marketing strategy around search engine optimization (SEO).
You can also optimize content, including blogs, landing pages, and more.
Types of Digital Marketing platform
Digital marketing has as many specialties as there are ways to talk to people through digital media. Here are some of the most important types of digital marketing strategies:
- Social Media Marketing (SMM)
In this modern age, people are highly connected with different social platforms like Instagram, Facebook, Tik Tok, LinkedIn, and Snapchat.
This is why brands must be present on several social media sites. Consider the following statistics:
- Consumers have an average of eight social media profiles.
- The average adult spends 2 hours and 22 minutes per day on social media.
- 26 billion of the 5.11 billion phone owners use it to access social media.
- People use social media networks for roughly one-seventh of their waking hours.
- 64% of consumers want brands to connect with them on social media, which is essentially an invitation to interact and, eventually, convert.
Social media is also a great way to naturally promote products or resources to your audience and engage with customers.
- Influencer Marketing
Influencer marketing is another strong method to reach specific demographics. Brands can form partnerships with well-known people or media outlets whose audiences and ideals align with their own.
Influencer marketing has worked well for many marketers, with 9 out of 10.
- Email Marketing
Email marketing is still one of the best ways to get your message out there online. Many digital marketers add leads to their email lists by using all other digital marketing channels. Then, they create customer acquisition funnels through email marketing to convert those leads into customers.
- Content Marketing
The goal of content marketing is to use content to reach potential customers. Content is usually posted on a website or on social media. Then promote it through social media, email marketing, search engine optimization, or even PPC campaigns.
- Affiliate Marketing
Affiliate marketing is one of the oldest ways to market a product or service. The internet has given this old favorite a new lease on life. With affiliate marketing, influential people promote the products of other people and get a cut of the sale or new leads.
The bottom lines …
All platforms are the most important part of your digital marketing strategy. Taking the help of digital marketing platforms, your brand can reach a whole new level of success, efficiency, and results.