TikTok launches Spark Ads, an ad format that allows brands to sponsor already published posts with the post creators’ approval, potentially cutting out agencies (Ilyse Liffreing/Ad Age)

tiktok spark adsliffreing adage, Ilyse Liffreing / Ad Age:TikTok launches Spark Ads, an ad format that allows brands to sponsor already published posts with the post creators’ approval, potentially cutting out agenciesSpark Ads allows brands to tap into pre-existing influencer posts, cutting out the middleman