Recent deals like the iHeart Media’s purchase of Triton Digital suggest that ad tech will be key to the long term success in podcasting, not exclusive content (Ashley Carman/The Verge)

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Recent deals like the iHeart Media’s purchase of Triton Digital suggest that ad tech will be key to the long term success in podcasting, not exclusive content — iHeart Media acquires Triton Digital for $230 million — iHeartMedia, the company behind podcasts like Stuff You Should Know and hundreds …

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