Custom pre-roll packaging is the newest and trendiest marketing tool in the pre-roll market. Several renowned and newbie companies are using custom pre-roll packaging as an effective and attractive advertising tool. The pre-roll packaging companies have introduced innovative designs and styles to make the pre-roll products more alluring and customer-friendly. And indeed, the modern cannabis consumer appreciates these convenient and aesthetically pleasing packaging styles.
However, you can only expect a positive response from the target audience when all the packaging details are perfectly done. Indeed, with overwhelmingly high competition in the pre-roll market, there is no room to make even a tiny mistake.
Hence, to help you avoid losing sales, we have enlisted the most common custom pre-roll packaging mistakes that pre-roll businesses make. So without further waiting, let’s get started.
Biggest Custom Pre-Roll Packaging Mistakes to Avoid
Choosing the Unreliable Pre-Roll Packaging Company
One of the biggest mistakes made by pre-roll businesses is hiring an unprofessional and unreliable packaging company. It is crucial to thoroughly research all the prestigious and trustworthy pre-roll packaging brands in the market.
Enlist all the top packaging companies that have earned high praise in the market and then compare these companies on certain critical factors. Some of the most important factors to consider in the best pre-roll packaging company include market value, fast turnaround time, excellent customer service, ease of choosing order size, maximum customization opportunity, design and style range, and affordability.
It is best to make a comprehensive comparison report of all the top pre-roll packaging companies and pick the best one that tops the chart. Pre-roll businesses that choose a packaging company without necessary research end up having low-quality products and eventually losing money.
Lack of Market Research
Custom pre-roll packaging is the face of your product. The packaging is the first thing your target audience will notice, and it will help them decide to buy the product. Therefore, the custom packaging should reflect your target audience’s interest and the current successful market trends.
Hence, it is exceptionally critical to do detailed market research before finalizing the custom packaging’s design, print, style, and color theme. Moreover, check out the style of your competing pre-roll brands and what’s making them successful in the market.
However, avoid using similar pre-roll packaging. Firstly, copying someone else’s idea is illegal, and secondly, you will not be able to stand out in the market by producing similar content. So, create personalized pre-roll packaging after thorough market research and refrain from following the competing brands’ styles.
In addition to functioning as the product carrier, the pre-roll packaging also serves as an excellent communication tool. A brand can use its custom pre-roll packaging to share specific details with its target audience.
However, many brands lose this golden opportunity by using substandard printing quality. The low-grade printing quality fails to engage with the customer. Generally, customers appreciate learning basic information regarding the product or the brand’s contact information.
But, using ambiguous and low-grade printing can ruin this connection between the pre-roll company and the customer. So, getting exceptional printing quality on the product’s custom pre-roll packaging is highly recommended.
Excessive Use of Packaging Material
The modern pre-roll consumer values the minimal use of packaging material, as people do not appreciate getting a package inside a package and finally having a cellophane-wrapped product.
Therefore, it is best to adopt a minimalistic approach when designing custom pre-roll boxes or any other type of custom pre-roll packaging. Several businesses use an excessive quantity of packing material and thus cannot grab the attention of many modern pre-roll users.
Use of Boring or Outdated Prints and Patterns
Failing to adopt the current market trends for custom pre-roll packaging is one of the biggest and costliest mistakes for any pre-roll business. The pre-roll industry is growing fast, and every day we see a new trend coming to the surface.
It is crucial to follow all the influential packaging trends to remain relevant and thrive in the market. Brands that use outdated and boring prints and prints that have been a hit in the past but not that appreciated currently find it difficult to attract their customer. So, we advise you to avoid making this mistake and use modish and stylish prints and patterns.
Large Order Size
The rules and regulations regarding the use of cannabis products and their packaging material continually change. For instance, cannabis is only allowed for medicinal purposes in some regions of the world, whereas in others, it is also permitted for recreational purposes.
Considering this situation, ordering a large order of custom pre-roll packaging is unwise as you may need to make changes for the next batch of products. So, avoid making the mistake of ordering more than the required packages.
Leaving Decisions About Product Packaging Till Last Minute
Many businesses striving hard to make a mark in the pre-roll market make this grave mistake of ignoring the packaging till the last minute. The custom pre-roll market should be one of the significant parts of any pre-roll business plan.
Custom pre-roll packaging serves as the marketing and advertising to gain the target audience’s attention. Furthermore, attractive custom pre-roll packaging depicting your brand’s value helps you make a significant mark in the business.
Therefore, it is critical to prioritize product packaging and make it an essential part of your advertising and marketing campaign.
There you go! These are the most commonly made custom pre-roll packaging mistakes by the brands. The pre-roll market is snowballing as new brands pour in consistently, and thriving in such an oversaturated market is challenging enough.
On top of this competition, making any mistake in your business plan can cost you handsomely. Especially when it comes to the pre-roll packaging, you need to be exceptionally vigilant. However, if you avoid making the abovementioned mistakes, you can protect your business from financial damages.