These days, family lawyers find it quite challenging to find new leads. While this can be confusing and time-consuming, it is necessary for the success of a law firm. As people turn to search engines when looking for legal services, building a presence online that captures the attention of possible clients is necessary. This is where local services ads for family law attorneys come in. Such ads are an excellent tool for attorneys who want to maximize your marketing budget.
Local services ads (LSAs) are pay-per-lead ads that Google offers. They can be found at the top of search results. LSAs match possible customers who are looking for a legal service with related businesses in the same area. As a result, customers get dependable suggestions and law firms get more qualified leads. LSAs contain the name, business hours, phone number, photo, customer reviews, and Google Screened or Guaranteed badge. It takes just a click for customers to find a family law firm by direct message or phone through the ad.
Google Ads versus Local Services Ads
Google Ads pay-per-click ads. Thus, you pay if somebody clicks on your ad. Meanwhile, LSAs are pay-per-leads, which means you pay for the leads that reach out to you through the ad. Also, the ads are ranked differently. Typically, Google Ads are based on factors such as relevance, click-through rate, and land page experience while LSA ranking is based on factors such as distance from the location of the customer, firm responsiveness, and the number of positive reviews from customers.
LSA Benefits for Family Attorneys
LSAs are introduced as an online marketing strategy for lawyers. Below are the benefits of these ads for family law attorneys:
- Get a top spot on major search engines. LSAs are shown at the top of search results on Google pages, just above organic search results and pay-per-click ads. Thus, if potential clients are searching for legal counsel, they can easily find your family law firm.
- Capture the attention of qualified leads and cases. Because LSAs are displayed to clients in your area right when they need your legal services, they may bring in qualified leads. So, if you are advertising a family law firm in New York, the ad will be displayed to people who are looking for family law-related services in this area.
- Run campaigns that suit your budget. Your firm will only be charged if a qualified lead reaches out to you through the LSA. This means that you do not pay for clients from those who do not need your services.
- Get campaign flexibility. LSAs allow you to set a budget according to the number of leads you get every week. Also, you can pause the ads if you have to, such as when you are leaving for a trip or you deal with too many cases.
- Get a stamp of approval. Before you can use LSAs, you should register your firm as a Google Screened business. This registration will be shown as a green checkmark on the ad. Demonstrating that you have undergone extensive license and background checks will help establish more credibility among prospects.
- Make the most out of a user-friendly dashboard. With LSAs, you can track your ads from a dashboard. Also, you can get reports that summarize its performance. using the online portal of Google or the Google LSA app, you can respond to messages or schedule appointments. Such actions can make a significant difference in your LSAs’ success. A timely response will improve the ranking of your ad, so respond to customer inquiries consistently when they come in. Also, aim for at least five positive reviews from clients. Lastly, ads that utilize a high-quality image may rank higher.
